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HubSpot Marketing Hub Professional vs Enterprise: Which Plan is Right for Your Growth?

Your marketing engine is only as strong as the system behind it. Whether you're running lean demand gen or orchestrating large-scale customer journeys, choosing the right HubSpot Marketing Hub plan can make or break how efficiently you attract, engage, and convert.

HubSpot offers two powerful options: Marketing Hub Professional and Enterprise. Both come loaded with automation, CRM integration, and multi-channel capabilities — but they’re built for very different levels of complexity and control.

So, which one fits your marketing team best? Let’s break it down.

ChatGPT Image May 6, 2025, 10_55_33 PM

Pricing Overview

Plan Price (USD/month) Price (GBP/month) Included Seats Marketing Contacts Onboarding Fee (USD) Onboarding Fee (GBP)
Professional $800 £702 3 2,000 $3,000 (one-time) £2,600 (one-time)
Enterprise $3,600 £3,000 5 10,000 $7,000 (one-time) £6,090 (one-time)


1. Marketing Automation: From Efficient to Orchestrated

Marketing Hub Professional comes with serious automation power — perfect for teams looking to scale campaigns without increasing headcount.

Professional includes:

  • Up to 300 workflows

  • Omni-channel automation (email, ads, website, forms)

  • Smart content and personalization tokens

  • Basic behavioural triggers

Enterprise adds:

  • 1,000 workflows

  • Workflow health monitoring

  • Predictive lead scoring

  • Behavioral event triggers

  • Advanced journey automation (beta)

  • Use of custom objects in workflows

What this means:

If you're looking to automate nurture campaigns, Professional gets the job done.
But if you're orchestrating complex, multi-stage customer journeys across lifecycle stages or brands, Enterprise is where scale becomes sustainable.

 

2. Reporting: From Marketing Performance to Revenue Insights

The way you report is the way you grow. If you’re just tracking leads and email performance, Professional works well. But if you need to attribute revenue and optimise the entire buyer journey, Enterprise wins hands down.

Feature Professional Enterprise
Custom Reports 100 500
Event Limit per Query 10M 100M
Campaigns Tracked 5,000 10,000
Attribution Contact create Multi-touch revenue attribution
Customer Journey Analytics ❌ ✅
What this means:

Enterprise gives you real visibility into what’s actually driving revenue, not just what’s generating MQLs.

 

3. Personalization & Content Scaling

Professional helps you tailor experiences based on user data, lifecycle stage, or device — great for optimizing email and landing page conversions.

Enterprise goes deeper with:

  • Dynamic personalisation powered by HubDB

  • Custom objects in content

  • Advanced content targeting by team, brand, or domain

  • Programmatic email personalization

  • Access control over who can edit/publish what

If your team supports multiple brands, product lines, or countries, Enterprise gives you the governance and scale needed for structured execution.

 

4. Social, Ads & SEO: Enterprise Doesn’t Limit Your Reach

Both plans offer advanced tools for social media, paid ads, and SEO — but Enterprise massively increases control and reach.

Feature Professional Enterprise
Social Accounts 50 300
Ad Audiences 5 15
Ad Conversion Events 50 100
Competitor Streams ❌ ✅
AI Inbox Insights ❌ ✅
Enterprise is ideal for teams running multi-channel campaigns across brands or markets — especially those with a full paid + organic strategy.

 

5. Governance & Team Management

This is the real value unlock for large or multi-brand marketing teams.

Enterprise-only features include:

  • Organize and manage up to 300 teams

  • Field-level permissions

  • Custom permission sets

  • Content and data access restrictions

  • Sandboxing for testing workflows or changes

  • Log in as another user (admin feature)

If you need security, structure, and compliance across teams, countries, or business units, Enterprise is built to support that complexity.

 

So, Which Plan Is Right for You?

Choose Professional if… Choose Enterprise if…
You have a small to mid-sized team You run multiple teams, brands, or regions
You’re focused on lead gen & nurturing You’re managing full-funnel customer journeys
You need marketing automation & CRM You need full governance and advanced segmentation
You want solid reporting You need multi-touch attribution and journey analytics
You run basic omni-channel campaigns You need advanced targeting, controls, and scale

 

Final Thoughts

Marketing Hub Professional is powerful. It gives modern marketing teams everything they need to automate campaigns, personalise experiences, and track results.

But as soon as you’re juggling multiple teams, markets, or complex buyer journeys, Enterprise is the plan that keeps you fast, structured, and in control.

 

Not Sure Which Plan Fits Best?

We’ve helped over 100 SaaS Tech businesses choose the right HubSpot plan, so we are here to help!

Book a no-pressure consultation, and we’ll map out the right setup for your growth.